Hiring and training an editor to understand your style and brand could take up to a month, not to mention all the time you end up spending on petty revisions each time, while also facing pay increase requests after every quarter, but the biggest problem is that it’s simply not reliable, all it needs for your content creation process to come to a complete halt is a better offer from another creator, on top of that an editor won’t always understand things like retention optimization, mood building, and conversion mechanisms which are essential for a high performing personal brand.